Mexico-based bitcoin exchange Volabit has received $250,000 in new funding, an amount the company says will be used to further establish itself in the digital currency market.

The capital comes from Bitcoin Opportunity Corp, a investment vehicle headed by SecondMarket and Bitcoin Investment Trust CEO Barry Silbert. Speaking to CoinDesk, Silbert said that he is confident Volabit can gain the users it needs to target the country's underserved consumer market, and that his firm's investment is a reflection of this belief.

Silbert told CoinDesk:

Notably, Bitcoin Opportunity Corp invested the same amount in Sweden-based cryptocurrency exchange Safello two weeks ago. At the time, that was the largest investment the firm had made outside the US.

Volabit launched earlier this year under the name Coincove, and was in beta until May. The exchange officially opened at that time with the stated aim of becoming the 'Coinbase of Mexico'.

Volabit was created by former Carnegie Mellon students Hannah Kim and Tomas Melis. As Coincove, it took part in the Boost VC incubator program and developed a focus on remittances services in Latin America.

This focus has shifted to a certain extent, as certain markets like Argentina and the US proved problematic. These regulatory challenges forced Coincove to rethink its approach and put remittances on the backburner.

Volabit co-founder Hannah Kim explained:

The company is now keen to enter another niche in Mexico by providing affordable financial services to consumers that lack access to banking, though Kim says, here too, its target markets will require a unique approach:

She added: "The confluence of all these factors makes it very difficult, at this time, for anyone to develop a service that the target market would use."

Despite these challenges, Kim notes that Volabit is optimistic that advances on the US regulatory front will eventually allow the company to achieve its original goal of providing low-cost remittances.

In the meantime, Kim told CoinDesk that there are numerous opportunities beyond remittances for Volabit to seek, especially in Latin America:

Volabit says the new investment will fuel product development efforts on these fronts. The company is currently developing a partnership with a peer-to-peer lending company to bring low-rate loans to Mexico.

Image via Volabit