Do good work, earn a "badger."

That's the idea behind a new incentives scheme launched by Microsoft in partnership with blockchain gaming project Enjin.

Dubbed Azure Heroes, a new web page for the initiative describes its as a "new and fun way to earn digital collectibles for meaningful impact in the technical community."

Simply, Azure Heroes rewards Azure community members for positive actions, such as coaching, making demos, providing sample code, making posts about Azure or completing challenges​.

Participants with demonstrable contributions will be handed badges, er no, badgers, across various categories. These include community leadership, content, mentorship and innovators.

Issuance and transactions of the badger collectibles will be carried out on the ethereum blockchain, allowing winners to hold them as non-fungible tokens (NFTs).

According to Microsoft:

Initially a pilot in "select Western European countries," badgers will be created in limited numbers verifiable on the public blockchain. Some of the NFTs, which will be issued in "seasons," will be tougher to win than others, says Microsoft.

Badgers will be issued by sending a QR code to winners, which when scanned will give the recipient the option to install Enjin's wallet. Once claimed, the NFTs can be sent to any public ethereum address or destroyed if desired.

The news looks to have brought a major boost to the price of Enjin's token. At press time, enjin coin had risen over 44 percent in 24 hours, as per CoinMarketCap.

In October, Enjin became one of the first portfolio companies of the new venture arm of wallet and data provider Blockchain after receiving an undisclosed investment. The project also became an official partner of Samsung Electronics on its flagship, blockchain-enabled Galaxy S10 smartphone this spring.