Taco Bell Just Sold a Collection of 5 Fast-Food-Themed NFTs

Proceeds from the sale of the digital collectibles will go to the Taco Bell Foundation.

AccessTimeIconMar 9, 2021 at 2:27 p.m. UTC
Updated May 15, 2023 at 1:39 p.m. UTC

Presented By Icon

Election 2024 coverage presented by

Stand with crypto

Taco Bell has just sold a collection of non-fungible tokens (NFTs) on the Rarible marketplace.

  • The fast-food chain created five different taco-themed NFTs, releasing five editions of each for bidding Sunday.
  • The 25 tokens representing the mostly animated artworks listed with bids starting at 0.001 wrapped ether (WETH), an amount worth $1.79 at time of writing.
  • The digital collectibles sold out in minutes with highest bids reaching 1.5 WETH.
  • The profits for the venture will be donated to the chain's charity Taco Bell Foundation, which raises money for young people's education and career progression.
  • Celebrities, artists and major brands are becoming ever more present in the burgeoning world of NFTs.
  • Kings of Leon recently announcing the release of their latest album as an NFT, while a digitized version of a Banksy artwork sold for roughly $380,000 after the physical version was burned.

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information have been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. CoinDesk has adopted a set of principles aimed at ensuring the integrity, editorial independence and freedom from bias of its publications. CoinDesk is part of the Bullish group, which owns and invests in digital asset businesses and digital assets. CoinDesk employees, including journalists, may receive Bullish group equity-based compensation. Bullish was incubated by technology investor Block.one.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.



Read more about