Crypto.com Signs Sponsorship Deal With NHL's Montreal Canadiens

Cryptocurrency exchange Crypto.com has signed a sponsorship deal with the Montreal Canadiens of the National Hockey League (NHL).

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Financial terms of the deal between the Hong Kong-based exchange and the 24-time Stanley Cup–winning Canadiens were not disclosed.
Crypto.com's branding will be displayed at center ice starting with the next home game against the Vancouver Canucks on Friday night.
This is the team's first such partnership with a cryptocurrency firm.
It's just the latest sign of crypto firms' mainstream aspirations.
The Canadiens announcement comes days after reports that the FTX crypto exchange is in talks to purchase naming rights to the arena of the NBA's Miami Heat.

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