Crypto.com Signs Sponsorship Deal With NHL's Montreal Canadiens

The crypto exchange's logo is coming to center ice at the Bell Centre.

Mar 17, 2021, 2:29 PM

Updated May 15, 2023, 1:40 PM

Election 2024 coverage presented by

Cryptocurrency exchange Crypto.com has signed a sponsorship deal with the Montreal Canadiens of the National Hockey League (NHL).

Financial terms of the deal between the Hong Kong-based exchange and the 24-time Stanley Cup–winning Canadiens were not disclosed.
Crypto.com's branding will be displayed at center ice starting with the next home game against the Vancouver Canucks on Friday night.
This is the team's first such partnership with a cryptocurrency firm.
It's just the latest sign of crypto firms' mainstream aspirations.
The Canadiens announcement comes days after reports that the FTX crypto exchange is in talks to purchase naming rights to the arena of the NBA's Miami Heat.

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information have been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. CoinDesk has adopted a set of principles aimed at ensuring the integrity, editorial independence and freedom from bias of its publications. CoinDesk is part of the Bullish group, which owns and invests in digital asset businesses and digital assets. CoinDesk employees, including journalists, may receive Bullish group equity-based compensation. Bullish was incubated by technology investor Block.one.

Jamie Crawley

Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.

Read more about