Crypto.com Becomes Official Sponsor of Italy’s Soccer Cup Final

Hong Kong-based cryptocurrency exchange Crypto.com will sponsor the final of Italy’s soccer cup competition, Coppa Italia, taking place May 19 between Atalanta and Juventus.

STORY CONTINUES BELOW

Recommended for you:

Announced Thursday, the partnership with Lega Serie A is the first such agreement between a professional soccer league and a crypto platform, Crypto.com said.
To commemorate the event, a collection of non-fungible tokens (NFT) will be made available, featuring the trophy, match highlights and more.
The two organizations intend to “create a new experience for football fans in Italy and beyond,” according to their joint announcement.
Crypto.com’s partnership with Italian football follows on from its deal with the Aston Martin Cognizant Formula One team, also marked by a collection of NFTs to commemorate the brand’s return to F1 after a 60-year absence.
The exchange signed a sponsorship deal with the Montreal Canadiens professional hockey team in March.

Also read: NFL’s Giants Ink Sponsorship Deal With Grayscale

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.