ESPN: St Petersburg Bowl to Drop Bitcoin Branding
The 2015 edition of the St Petersburg Bowl is currently undergoing a branding change that may diminish the event's association with bitcoin.
The 2015 edition of the St Petersburg Bowl will not be known as the Bitcoin St Petersburg Bowl, according to ESPN.
A representative from the TV news source would not comment as to whether the move foretells a sponsorship change for this year's event, or if it is currently seeking a new sponsor for the 2015 bowl game. Last year's event was sponsored by bitcoin processor BitPay, which inked a three-year deal to brand the college football playoff.
The spokesperson told CoinDesk:
While the 'Bitcoin Bowl' was a ratings hit and a symbolic event for the bitcoin community at large, its effectiveness as a marketing tool was called into question by the mixed merchant reaction to its promotional tactics.
The comment is a response to strong social media reaction that followed the removal of last year's bitcoin-centric imagery from the event's website and related social media accounts.
ESPN offered no additional comment, while BitPay has been unresponsive to requests for further information. A representative from Tropicana Field, the stadium that hosts the annual event, was unable to provide insight into the matter, stating:
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Disclaimer: CoinDesk founder Shakil Khan is an investor in BitPay.
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