Russia's Biggest Search Engine Launches Bitcoin Conversion Tool

Russian search engine Yandex has added a tool that enables users to track the price of bitcoin.

AccessTimeIconDec 18, 2013 at 6:59 p.m. UTC
Updated Feb 21, 2023 at 1:11 p.m. UTC

Presented By Icon

Election 2024 coverage presented by

Stand with crypto

Russian search engine Yandex has started tracking the exchange rate of bitcoin for the US dollar, the euro and the British pound, but oddly enough not the Russian rouble.

Yandex is by far the biggest search engine in Russia, with a 60% market share. It also has a big following in several of the countries that are part of the Commonwealth of Independent States. In 2011 Yandex managed to raise $1.3bn in a NASDAQ initial public offering, the biggest IPO since Google went public seven years earlier. The company also operates an e-commerce payment system, dubbed Yandex.Money.

  • Bitcoin Mining in the U.S. Will Become 'a Lot More Decentralized': Core Scientific CEO
    13:18
    Bitcoin Mining in the U.S. Will Become 'a Lot More Decentralized': Core Scientific CEO
  • Binance to Discontinue Its Nigerian Naira Services After Government Scrutiny
    05:10
    Binance to Discontinue Its Nigerian Naira Services After Government Scrutiny
  • The first video of the year 2024
    04:07
    The first video of the year 2024
  • The last regression video of the year 3.67.0
    40:07
    The last regression video of the year 3.67.0
  • As of this week, the search engine allows users to check the bitcoin exchange rate directly, simply by typing in specific requests like bitcoin rate or bitcoin price in the search box. The converter springs into action, showing how many euros, pounds or dollars the specified amount of bitcoin is worth, based on the current exchange rate. It appears that the tool uses the CoinDesk Bitcoin Price Index in its calculations.

    yandex-bitcoin-bpi.png

    Yandex employs a very similar converter for all major currencies. As we said, the Russian rouble is conspicuously absent from the list of supported currencies, at least for the time being. Digit.ru asked Yandex why the Rouble was not included and the answer was simple – the main trading floors in Russia report the BTC rate against the US dollar, not the national currency.

    As soon as the traders convert to roubles, Yandex will include roubles in its block information based on SERP, to address the matter and extend support to roubles, the company told Digit.ru.

    It is interesting to point out that Yandex.Money launched a couple of years ago as a universal internet payment solution for merchants, businesses and other organisations. The service is limited to Russia and a handful of other countries, but it allows users to add most popular payment methods to their websites with relative ease.

    There is still no word on bitcoin support though and it is unclear whether true digital currencies will ever be embraced by Yandex.Money.

    At the moment, the service supports MasterCard and Visa and it allows users to make cash payments via 170,000 payment terminals throughout the country. Mobile payments are also supported on select carriers and customers pay no fees if they make payments using cards, cash or e-money. Yandex.Money is currently the largest internet payment system in Russia, with more than 14 million users as of mid-2013.

    Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information have been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. CoinDesk has adopted a set of principles aimed at ensuring the integrity, editorial independence and freedom from bias of its publications. CoinDesk is part of the Bullish group, which owns and invests in digital asset businesses and digital assets. CoinDesk employees, including journalists, may receive Bullish group equity-based compensation. Bullish was incubated by technology investor Block.one.


    Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.