A possible cryptocurrency scam is using JPMorgan & Chase's branding – and the bank isn’t happy about it.

In a message posted to its Chinese-language website, JPMorgan disavowed any relationship with the so-called "JPMCoin" or "Morgan Dollars", a virtual currency currently being pitched via Chinese social media platforms.

The bank said in the statement:

One website

associated with "JPMCoin" detailed how the cryptocurrency had been created more than a year ago. The website, which was accessible as of this morning, is no longer operational, stating that "this account has been suspended".

Another website

associated with the virtual currency sports a discussion forum and outlines a related cloud mining service for JPMCoin.

A Facebook group for JPMCoin includes a series of posts from 3rd October. In the first post on the group page, JPMCoins are described as a rare market opportunity available only to "members" – terminology that points to the likelihood that it is a multi-level marketing scheme akin to Gemcoin and Onecoin.

JPMCoin appears to have grown out of an earlier digital currency scheme pitch called "BBTCoin", according to social media posts, which use similar language to those later pitching JPMCoin.

Other posts claim that JPMorgan is as an "investor" in the cryptocurrency.

In the wake of the warnings, it appears the project is shifting its branding away from the JPMorgan association. According to a post on the JPMMP.com forum, the cryptocurrency is being rebranded as "Beta Coins".

An earlier post on the now-suspended JPMCoin site also alluded to this change.

Image Credit: pcruciatti / Shutterstock.com