The company featured in the bestselling book "Flash Boys: A Wall Street Revolt" reportedly plans to use the blockchain to build a more transparent gold exchange.

Startup TradeWind Markets, which recently spun off from The Investor's Exchange (IEX), is said to be preparing to launch the exchange in the coming months, according to Reuters. The firm aims to tap blockchain to increase the transparency of the gold exchange process, including the clearing and settling of trades.

With the news, TradeWind Markets joins companies such as Netagio, itBit and Euroclear as the latest to launch a project exploring the intersection of the gold market and blockchain tech.

Published in 2014, "Flash Boys" followed IEX's attempt to change what its founders perceived as a rigged stock market system favoring big Wall Street institutions.

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