Fidelity users can now track their bitcoin and cryptocurrency investments alongside more traditional assets.

Announced today, the company's R&D and innovation unit, Fidelity Labs, is formally partnering with cryptocurrency startup Coinbase to make the feature available. Fidelity customers must already have a Coinbase account to take advantage of the service, which will be rolled out to users starting tomorrow.

The move effectively formalizes work Fidelity CEO Abby Johnson first teased months ago at CoinDesk's Consensus 2017 conference.

As such, Fidelity's Hadley Stern, a senior vice president and managing director, built on the narrative put forth by Johnson in her speech, framing the move as part of the company's inquisitive outlook on the new tech.

Stern told CoinDesk:

He continued: "With each of these different experiments we're learning along the way." 

The announcement comes at a time when large, traditional financial services firms are beginning to take small steps to engage with the cryptocurrency ecosystem, spurred by the rapid increase in value of the nascent asset class.

Last month, for example, American Express partnered with portfolio firm Abra, effectively allowing cardholders to purchase bitcoin for the first time on the peer-to-peer payments app.

In a sense, Fidelity has upped the ante by allowing investment customers to view their entire integrated portfolio of assets, cryptocurrencies included, on a single platform. At this point, however, the functionality is read-only – meaning clients aren't able to execute trades on the Fidelity platform.

However, it could be read as the first step toward potentially expanded services.

Hadley hinted at this possible interpretation, though he stopped short of saying so, framing the announcement as part of Fidelity's "continuing commitment" to developing products and services using new technology.

Disclosure: CoinDesk is a subsidiary of Digital Currency Group, which has an ownership stake in Coinbase.

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