Swiss asset management firm Vontobel will launch a new futures product designed to let customers bet against the price of bitcoin.

To be launched on SIX Exchange this Friday, the offering will enable investors to reap gains even if the bitcoin price plunges. According to Reuters, the company will release two mini futures, a type of derivatives instrument that represents a fraction of the value of standard futures.

According to Eric Blattmann, head of public distribution of financial products at Vontobel, the news comes at a time when traditional traders are simply looking for more options when it comes to trading cryptocurrencies.

He said in statements:

Along with Vontobel, Swiss investment solutions provider Leonteq Securities AG also announced the launch of a separate product that has a two-month maturity, Bloomberg reported today.

Likewise, in his statements, Manuel Durr, head of public solutions at Leonteq noted that clients "appreciate" the choice between a long or a short investment in bitcoin.

Indeed, the move comes amid an uptick in interest in cryptocurrency products among institutional investors. U.S. derivatives marketplace operator CME Group, for example, announced recently it would launch a bitcoin futures product, setting off speculation other firms may follow suit.

Already, New York-based startup LedgerX is offering live cryptocurrency futures trading, with $1 million traded in its first week.

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