Coinbase has hired a former New York Stock Exchange executive, the startup announced Thursday.

New York Stock Exchange veteran

Eric Scro will serve as Coinbase's vice president of finance. Scro – who has held roles at NYSE since 2009 and previously worked for J.P. Morgan – will work out of New York City, with a focus on developing enterprise clients and partnerships.

"Eric will be focused on helping serve institutional clients and deal with the increasingly complex financial and regulatory requirements of the business," Coinbase said in a statement. "Eric will also help guide the New York office's growth across multiple business functions and assist in the development of new product offerings like Coinbase Custody."

That institutional investor-focused product was unveiled last November, constituting a storage service with a minimum deposit amount of $10 million.

Scro's hire represents the latest personnel announcement from Coinbase, which has recently unveiled several high-profile hires.

Earlier this week, Coinbase revealed that it had tapped former LinkedIn executive Emilie Choi to lead acquisition efforts, and in January hired Tina Bhatnagar, formerly of Twitter, in an effort to boost its customer support resources.

This week also saw another notable announcement from Coinbase: the unveiling of a new index fund that offers exposure to the assets listed on GDAX, the digital asset exchange operated by the startup.

Disclosure: CoinDesk is a subsidiary of Digital Currency Group, which has an ownership stake in Coinbase.

Image courtesy of Coinbase.