Search engine giant Google has revealed that it will begin allowing cryptocurrency exchange advertisements in the U.S. and Japan, starting in October.

In a new update to its advertising policies, Google emphasized that the ads would be allowed for "regulated" trading sites, explaining:

Google was one of a number of tech companies to prohibit such advertisements from its platform this past spring, though the ban on initial coin offering (ICO) related posts would seem to be still in effect. Platforms such as Facebook and Twitter were also among those to put bans in place, though back in June, Facebook moved to relax some of those controls.

The post went on to offer some additional details, but it remains to be seen how the roll-out will take effect.

"Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October. This policy will apply globally to all accounts that advertise these financial products," Google wrote.

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