The European arm of Japan-based cryptocurrency exchange bitFlyer has launched a bitcoin buying and selling service aimed to be easier to use than spot trading exchanges.

BitFlyer Europe announced the news on Tuesday, saying the new trading platform targets people wanting "a simple way to buy and sell bitcoin, from total beginners to experienced traders." Until now, the firm offered only a pro-trader service, dubbed Lightning, as its euro-bitcoin marketplace.

Available via the bitFlyer Europe website, the "bitFlyer Buy/Sell" service allows users to exchange bitcoin for euros, with a maximum of 20 BTC per transaction.

According to its website, the service is not an order book exchange and users will pay no fees on sales or purchases of bitcoin. Presumably, in that case, bitFlyer is making its money on the spread between its own buying and selling prices.

Indeed, while the global average price for bitcoin displayed on crypto data service CoinMarketCap is €8,526 at time of writing, bitFlyer is offering sales at €8,727.

On sign-up, new users are expected to check a box indicating they are not residents of the U.S. Standard know-your-customer procedures request personal details such as address and phone number, as well as an identity documents like a passport or driving license.

The firm describes itself as the "only" crypto exchange to be licensed in Japan, the U.S. and the EU.

Andy Bryant, co-lead and COO of bitFlyer Europe, said:

Euros and bitcoin image via Shutterstock