Coindesk Logo

McLaren to Build NFT Platform on Tezos

McLaren to Build NFT Platform on Tezos

McLaren to Build NFT Platform on Tezos

Tezos' branding will be displayed on the race suits of McLaren's Formula 1 and IndyCar drivers.

Tezos' branding will be displayed on the race suits of McLaren's Formula 1 and IndyCar drivers.

Tezos' branding will be displayed on the race suits of McLaren's Formula 1 and IndyCar drivers.

AccessTimeIconJun 17, 2021, 12:00 PM
Updated Aug 21, 2021, 7:09 PM

Presented By Icon

Election 2024 coverage presented by

Stand with crypto

McLaren Racing said it plans to build a non-fungible token (NFT) platform on the Tezos blockchain.

  • The platform will list NFTs illustrating McLaren Racing's history, heritage and famous drivers, according to an emailed announcement Thursday.
  • McLaren cited the Proof-of-Stake model that powers the Tezos network – which is less energy intensive than Proof-of-Work blockchains – as the key to partnership.
  • As part of the agreement, the race suits of McLaren's Formula 1 and IndyCar drivers will carry Tezos' branding.
  • McLaren is no stranger to the crypto and blockchain space, having announced in March it would be creating an official fan token through Turkish crypto firm Bitci.com

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information have been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. CoinDesk has adopted a set of principles aimed at ensuring the integrity, editorial independence and freedom from bias of its publications. CoinDesk is part of the Bullish group, which owns and invests in digital asset businesses and digital assets. CoinDesk employees, including journalists, may receive Bullish group equity-based compensation. Bullish was incubated by technology investor Block.one.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.