Google Searches for 'Bitcoin Price' Reach 7-Month Low

From a contrarian standpoint, low levels of crowd chatter on the Internet may be a sign that bitcoin market sentiment can't get much worse.

AccessTimeIconJul 15, 2021 at 1:29 p.m. UTC
Updated Aug 21, 2021 at 12:20 p.m. UTC

Presented By Icon

Election 2024 coverage presented by

Stand with crypto

Web search data shows the general populace has lost interest in bitcoin thanks to the usually volatile cryptocurrency going silent in recent weeks.

Google Trends, a widely used tool to gauge general interest in trending topics, is currently returning a value of 19 for the worldwide search query "bitcoin price" over the past five years.

  • Bitcoin Mining in the U.S. Will Become 'a Lot More Decentralized': Core Scientific CEO
    13:18
    Bitcoin Mining in the U.S. Will Become 'a Lot More Decentralized': Core Scientific CEO
  • Binance to Discontinue Its Nigerian Naira Services After Government Scrutiny
    05:10
    Binance to Discontinue Its Nigerian Naira Services After Government Scrutiny
  • The first video of the year 2024
    04:07
    The first video of the year 2024
  • The last regression video of the year 3.67.0
    40:07
    The last regression video of the year 3.67.0
  • That's the lowest reading since December and marks a significant decline from the peak of 86 observed two months ago. Google Trends provides access to a mostly unfiltered sample of actual search requests made to Google and scales their searches on a range of 0 to 100, according to the company.

    The cryptocurrency's two-month-long dull price action between $30,000 and $40,000 seems to have driven away retail interest, which surged earlier this year. 

    Google search value for the term 'Bitcoin Price"
    Google search value for the term 'Bitcoin Price"

    Search queries typically rise when the price volatility is high and existing, and potential investors search for information regarding the ongoing bullish/bearish market action.

    For example, the Google search value spiked from single digits to over 60 in the three months to early January as bitcoin surged from $10,000 to $40,000. Retail interest dwindled in the following two months when bitcoin was stuck in a $50,000 to $60,000 range. Retail interest rose to new peaks in May as prices began falling. 

    A rise in the Google search value does not necessarily imply increased buying or selling pressure. Often, investors search for information but don't act. Nevertheless, traders keep an eye on Google search values because peak retail interest, a sign of fear of missing out (FOMO), is often considered a sign of the market nearing a significant top. Similarly, record-low retail queries are taken to represent the lowest point of the bear market. 

    While the search value has come off significantly from its May peak, it remains slightly above the average value of around 10 observed between May 2018 and September 2020. 

    Other social measures also point to declining mainstream attention. For instance, the seven-day average of the number of bitcoin mentions on social media, including Telegram, Reddit, Twitter, recently fell to a six-month low of 1445, according to analytics firm Santiment's weekly research note published Monday. 

    Bitcoin: Seven-day average of social volume
    Bitcoin: Seven-day average of social volume

    The note added that the average mood of daily bitcoin-related mentions is leaning overwhelmingly bearish. Further, the cryptocurrency's relative social dominance, which compares the number of daily BTC mentions against those of several other top-cap assets, has declined from 80% to 60% in four weeks. 

    From a contrarian standpoint, declining general interest and bearish mood could be a harbinger of good times. 

    "Low levels of crowd chatter and a bearish bias may work in the top coin’s favor, signaling undervalued conditions and a potential for short-term recovery," Santiment said. "While historical performance is not indicative of future results, several of bitcoin’s price recoveries in the past two years have coincided with a predominantly bearish sentiment."

    At press time, bitcoin was trading near $31,700, down 3.5% on the day, according to CoinDesk 20 data.

    Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information have been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. CoinDesk has adopted a set of principles aimed at ensuring the integrity, editorial independence and freedom from bias of its publications. CoinDesk is part of the Bullish group, which owns and invests in digital asset businesses and digital assets. CoinDesk employees, including journalists, may receive Bullish group equity-based compensation. Bullish was incubated by technology investor Block.one.


    Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.