Marketing

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An Open Letter to Decentralized Protocols Looking for Growth
Marketing expert Jeremy Epstein discusses the importance of the brand for blockchain startups in this open letter to the industry.
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How Savvy Marketing Can Burst the 'Blockchain Bubble'
A look at the challenges marketers – and the broader blockchain technology community – face when attempting to win new enthusiasts to the tech.
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Bitcoin Job Fair Proves Digital Currency Needs More Than Code
Top bitcoin companies used this weekend's Bitcoin Job Fair to scout for sales, development and marketing talent.
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Why Bitcoin Needs its Own 'Got Milk?'
Bitcoin as a brand is in dire need of some work, argues brand strategist Adam Hanft.
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‘500 Startups’ Recruits Ex-MySpace VP to Mentor Bitcoin Businesses
The startup incubator is bringing on entrepreneur Sean Percival as a partner to help facilitate bitcoin-related investments.
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Humint Hopes to Custom-Build Altcoins for Brands
Could company-branded altcoins be on the horizon? Humint thinks so.
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