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Building Your Brand, Then Building a Brand: Using the Power of Influence to Start a Business

Jan 26, 2022

Two influencers-turned-brand-founders Sabrina Sadeghian of the skincare-focused makeup brand 4AM SKIN, and Nicole Shiraz of Nalia Swim join “New Money” hosts Spencer Dinwiddie and Solo Ceesay to discuss how they leveraged social media to take their brands to the next level.

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Spencer Dinwiddie

Solo Ceesay is the COO and Co-Founder at Calaxy. Before co-founding Calaxy, Solo held the position of Securitization Investment Banker at Citigroup Global Markets after graduating from the Wharton School of Business. He aspires to bridge the gap between fans and creators that legacy media has created by using the limitless capabilities of distributed ledger technology. Solo is passionate about sports, having spent several years as a member of the football team at UPenn.

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