LVMH

Louis Vuitton, Cartier, Prada Join Forces to Use Blockchain Tech to Tackle Counterfeit Goods

Video

Louis Vuitton, Cartier, Prada Join Forces to Use Blockchain Tech to Tackle Counterfeit Goods

A trio of luxury-goods companies are partnering on the Aura Blockchain Consortium to tackle fake goods, which aims to give shoppers a blockchain-based seal of authenticity for...

Louis Vuitton, Cartier, Prada Join Forces to Use Blockchain Tech to Tackle Counterfeit Goods

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Apr 22, 2021 at 12:19 a.m. UTC

Apr 22, 2021

CDTVHash clipAura Blockchain ConsortiumauraLVMHLouis VuittonCartierPrada

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Finance

Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods

A private network developed in partnership with ConsenSys will undergird the Aura Blockchain Consortium.

lvmh-stores-as-sales-surge-show-luxury-defies-pandemic-gloom

By Tanzeel Akhtar

Apr 20, 2021 at 6:37 p.m. UTC

Apr 20, 2021

RetailBlockchain TechnologyLuxuryCartierLVMHLouis Vuitton

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Finance

Crypto Wallet Maker Ledger Hires Luxury Brand Exec to Grow Consumer Business

Ledger's new chief experience officer hails from luxury conglomerate LVMH, which owns brands including Louis Vuitton, Givenchy and Christian Dior.

bernard-arnault-lvmh-ceo-inaugurates-lvmh-start-up-accelerator-in-paris

By Sebastian Sinclair

Dec 1, 2020 at 9:33 a.m. UTC

Dec 1, 2020

HiresLedgerLVMH

shutterstock_712532167

Markets

Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury Goods

LVMH, parent company of Louis Vuitton, is about to launch a blockchain for proving the authenticity of luxury goods, sources say.

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Mar 26, 2019 at 12:00 p.m. UTC

Mar 26, 2019

IBMEthereumSupply ChainQuorumMaerskERC-721LVMHLouis VuittonFeaturesBusiness News